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What You'll Do:
What You'll Bring:
Marketing BD Manager (Law Firm Experience)
New York, NYSourcePro Search is conducting a search for a Marketing and Business Development Manager with a bachelor’s degree in Marketing, Communications, or a related field, and ideally 5–8 years of marketing and business development experience within a law firm.
The ideal candidate will help elevate the firm’s visibility, deepen client engagement, and support revenue growth through creative marketing and well-planned events. This role collaborates closely with firm and practice leadership across the organization.
What You'll Do:
- Lead the planning, logistics, promotion and execution of client-facing events and attorney speaking engagements, including roundtables, CLE programs, conferences, sponsorship activations and social/client appreciation events.
- Develop event strategies aligned with firm and practice group priorities, ensuring each program supports relationship-building and business development goals.
- Manage event budgets, vendor relationships and post-event follow-up and ROI tracking.
- Partner with attorneys to design thought leadership and educational programs that position the firm as a trusted advisor.
- Contribute to the firm’s submissions for legal directories, awards, and rankings, including tracking deadlines, drafting content and identifying references
- Work with attorneys and other members of the marketing team to identify business development opportunities, prepare targeted client pitches and support cross-selling initiatives
- Create, prepare, coordinate and track results of pitches, proposals and presentations for client meetings and new business pursuits
- Manage the creation of marketing collateral, web content and attorney bios to ensure consistency and impact
- Conduct research on clients, prospects, industries, competitors and markets to inform strategic outreach
- Collaborate on digital marketing initiatives, including website updates, social media content, and email campaigns
- Stay updated on industry trends, best practices and emerging technologies to continuously improve marketing and business development efforts
- Other duties as assigned or required
- Required to travel to events (10%)
What You'll Bring:
- Bachelor's degree in Marketing, Communications or related field
- 5-8 years of experience in marketing and business development in a professional services environment; previous experience at a law firm is preferred
- Proven experience managing professional events from concept through execution
- Excellent written and verbal communication skills, attention to detail, organizational and project management skills
- Excellent interpersonal skills
- Must be punctual and reliable
- Able to work independently and as part of a team, managing multiple projects simultaneously and meeting deadlines
- Able to work effectively in a fast-paced environment
- Strong creative thinking and problem-solving skills
- Outstanding client service mindset and professional demeanor; ability to represent the firm positively in various settings
- Ensure confidentiality of all the firm’s and clients’ documentation and information
- Proficiency with Microsoft applications, including Word, PowerPoint, Outlook and Excel
- Experience in Hubspot a plus (not required)