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Marketing Specialist (Law Firm Experience)
New York, NYSourcePro Search is conducting a search for a motivated Practice Group Marketing Specialist with 3+ years of experience within a law firm, coupled with a bachelor's degree in English, Journalism, Communications, Marketing or Business.
The ideal candidate will be expected to execute tasks and functions in support of the Cyber/Data/Privacy practice group(s) strategic business plans and marketing goals in a manner consistent with the firm’s overall strategy. Work is defined by the goals, objectives and policies of the department and the practices.
What You'll Do
Strategic direction:
Practice Group marketing responsibilities
What You'll Bring:
The ideal candidate will be expected to execute tasks and functions in support of the Cyber/Data/Privacy practice group(s) strategic business plans and marketing goals in a manner consistent with the firm’s overall strategy. Work is defined by the goals, objectives and policies of the department and the practices.
What You'll Do
Strategic direction:
- In conjunction with the [senior] manager, practice group leaders and firm leadership, develop and support marketing and business development plan for practice group
- Support short-and-long term strategic sales plans and tactics that result in measurable growth of business for the Firm, with emphasis on retention of and cross-selling (within new practice groups and offices) to existing clients. As well as cultivation of new clients for the firm
- Identify practice group targets/prospects and support programs, events, sponsorships, etc., to drive revenue
- Guide practice-specific strategies/tactics and serve as liaison between practice group and other marketing functions
- Communicate sales strategies and tactics to attorneys to ensure implementation within all geographic regions
- Coordinate and leverage activities with the business development efforts of attorneys and marketing managers across the firm
Practice Group marketing responsibilities
- Execute all assigned aspects of (Business/Litigation) department marketing activities for assigned practice group(s)
- Establish a baseline understanding and pursuit of mastery of assigned practice group(s) services, offerings, and lawyers
- Collaborate and lead the development of marketing materials including qualifications, pitch deck, matter and experience lists, website content, and related materials
- Contribute to the execution of winning responses to formal RFP/RFIs in conjunction with firm’s Pitch & Proposal team
- Execute assigned tasks and progress into management of firm sponsored and industry participation events, sponsorships, client dinners, and related activities
- Participate, in conjunction with relevant stakeholders, the strategy development and team members driving the execution of directory and awards submissions
- Manage the relevant tasks to completion of thought leadership in conjunction with marketing plan, including speaking engagements, webinars, blogs, whitepapers, and more
- Collaborate with practice group marketing leadership and Communications in developing brand and marketing campaigns on identified topics, services, and offerings and response to requests for PR/Media requests
- Develop expertise in the use of the firm technologies, i.e., CRM, experience management databases, and firm proprietary databases, to support and advance client and business development opportunities
- Other duties as assigned or required
What You'll Bring:
- 3+ years’ experience in a marketing/business development-related field
- Bachelor’s degree preferred with emphasis in English, Journalism, Communications, Marketing, Business, or related-field a plus
- Experience in a law firm or professional services environment, with a working knowledge of professional services industries
- Depth of understanding of the litigation practice
- Experience with litigation research tools and databases like PACER, Monitor Suite, Lex Machina, and Docket Navigator
- After orientation exhibit proficiency in the Microsoft Office suite, iManage and other firm applications
- Following training, exhibit proficiency in firm marketing systems software (e.g., CRM tool (Salesforce) and WordPress)
- Available to work overtime, as required
- Ability to work with little direct supervision, in a highly-collaborative, fast-paced environment
- Ability to multi-task, problem solve, work well under pressure and coordinate sophisticated marketing programs with good results
- Strong attention to detail
- Strong project management and organizational skills
- Ability to consistently meet deadlines
- Assertive, but flexible as to style; must be able to handle stressful situations and interact with various personalities and communication styles at all levels in the firm
- Strong analytical and research skills
- Ability to master the use of complex marketing systems and to train others on these systems.
- Strong ability to function well as a team member and facilitator
- Exhibit intellectual curiosity and genuine enthusiasm for law firm marketing activities and goals.
- Excellent communication skills both written and verbal
- Ability to develop professional relationships with department members, attorneys and firm staff.
- Reliable and punctual