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Digital Marketing Content Specialist
New York, NYWe are conducting a search for a motivated Digital Marketing Content Specialist with at least 5 years of experience coordinating and creating content for corporate intranets and websites in a corporate communications/professional services/digital marketing environment.
The ideal candidate will write, review, and edit engaging content that serves Firm marketing goals for use in communications channels, including social media, the website, pitch and other client facing materials, and internal and external email and other communications. The Digital Marketing Content Specialist will also assist in managing and maintaining various content channels, including employee advocacy, social media, and client alert email communications. The Digital Marketing Content Specialist will also review and edit content produced by the Business Development team before distribution to stakeholders and/or before posting on all digital platforms.
What You'll Do:
What You'll Bring:
The ideal candidate will write, review, and edit engaging content that serves Firm marketing goals for use in communications channels, including social media, the website, pitch and other client facing materials, and internal and external email and other communications. The Digital Marketing Content Specialist will also assist in managing and maintaining various content channels, including employee advocacy, social media, and client alert email communications. The Digital Marketing Content Specialist will also review and edit content produced by the Business Development team before distribution to stakeholders and/or before posting on all digital platforms.
What You'll Do:
- Understand Firm and practice marketing strategy and writes, reviews and edits content that conveys firm and practice marketing messages in a clear and engaging manner;
- Write content appropriate to the channel in which it appears and knows best practices for social media, website, and email;
- Help manage the Firm’s social media strategy and channels, including posting to social media platforms;
- Help manage the Firm’s most frequent digital communications, client alerts, from submission to distribution and analytics reporting;
- Obtain consensus and approval from all stakeholders regarding content and marketing messages, including Attorneys, Business Development, Communications, DEI, CSR and Pro Bono and Talent Departments;
- Work overtime as required; and
- Handle additional related projects as assigned.
What You'll Bring:
- Bachelor’s degree (required);
- At least 5 years of experience working in a corporate communications/professional services/digital marketing environment (preferred);
- At least 5 years of experience coordinating and creating content for corporate intranets and websites.
- Excellent verbal and communication skills, including attention to detail and proofreading;
- Advanced knowledge of corporate communications and marketing resources, principles, procedures, and concepts;
- Legal experience, including marketing messaging and strategy for law firm practices;
- Some knowledge of HTML and other Website technologies preferred;
- Experience with managing social media, including LinkedIn, Twitter, and paid campaigns;
- Expert-level proficiency in MS Office Suite and Adobe PDF Creator; and
- Advanced proficiency in Microsoft Office Suite, specifically Word, Outlook, and Excel.